FinanceReutersWith new Macs, Apple aims to take on Microsoft, Nvidia in a rush to lower AI costs
Apple's new Mac Studio and Mac Mini computers are being pitched to businesses as a cheaper alternative to cloud AI services, with no ongoing cost per use.
When Apple's new desktop computers start shipping Tuesday, the company's executives will make an unusual pitch to corporate buyers: They are cheaper than renting data centers.
Apple began shipping new Mac computers aimed squarely at businesses running AI tasks, positioning them as rivals to Microsoft and cloud AI providers like OpenAI.
Apple showed four Mac Studios running together off a single wall outlet to handle a trillion-parameter AI model, a task that normally requires a data centre.
Apple holds just 4.6 per cent of the enterprise desktop market versus Windows at 91.3 per cent, so winning over corporate buyers is a steep uphill challenge.
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