NewsArs TechnicaUpdated Google privacy policy says your Gmail might be used for advertising
Google quietly updated its privacy policy in October, opening the door to using your Gmail and Photos data for ad targeting if you have turned on its Personal Intelligence feature.
Turning on Personal Intelligence gives the company more data for ad targeting.
Google updated its privacy policy on October 16 to remove a clear promise that Gmail, Drive and Photos data would never be used for personalised ads.
The change is linked to Google's opt-in Personal Intelligence feature, which shares data across apps including Gmail and Photos with Google's AI and search tools that carry ads.
Google says ads will not be based directly on your inbox, but privacy experts note the new wording means your personal data can now indirectly shape the ads you see.
If you use Google's Personal Intelligence feature, turning it off in your account settings will stop your Gmail and Photos data being shared with Google's AI and ad systems.
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