NewsMedical XpressVideo-based peer support can boost breastfeeding rates and maternal confidence
A Hong Kong study found that video-call support from trained peer mothers boosted exclusive breastfeeding rates by over 40% at two months postpartum.
A research team from the School of Nursing at the LKS Faculty of Medicine of the University of Hong Kong (HKUMed) has found that video-call support from trained peer mothers helped first-time mothers breastfeed more successfully. Among mothers who received this support, the study revealed a 42.6% relative increase in the number of mothers exclusively breastfeeding their babies at two months after birth, along with greater confidence in breastfeeding. This is the first-of-its-kind randomized clinical trial in Hong Kong to evaluate video-call-based peer support for breastfeeding and is also one of the first trials globally to rigorously examine the effectiveness of this digital approach in improving breastfeeding outcomes. The research findings were published in JAMA Network Open.
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