Apple's iPhone 18 goes on sale as customers line up at stores worldwide
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Apple's iPhone 18 goes on sale as customers line up at stores worldwide

Apple's iPhone 18 is now on sale worldwide, starting at $1,199 for the Pro model, with a new AI-powered Siri and upgraded camera features.

Apple's iPhone 18 hit stores worldwide Friday, drawing crowds eager to buy the new devices featuring upgraded cameras, AI photo detection and other new capabilities.

The Long Sip
What happened

Apple's iPhone 18 Pro and Pro Max went on sale globally on Friday, drawing crowds to stores including the flagship Fifth Avenue location in New York.

The detail

The new phones feature a DSLR-style adjustable aperture camera, AI-generated photo detection, and a revamped Siri powered by Google Gemini models.

What it means

New Apple CEO John Ternus made his first public appearance at a launch event, marking a new era for the company after Tim Cook stepped down earlier this month.

For you

The iPhone 18 Pro starts at $1,199 and the Pro Max at $1,299, with lease options available through Apple Upgrade if you want to spread the cost.

Full story at Fox Business

What readers are saying

keithk
The AI photo detection feature creates a Reference Image alongside the edited one so you can tell the difference. Handy if you're tired of scrolling through fake photos, though it only works if people actually use it.
AuntyAmir
If you're thinking of upgrading, worth knowing that the new Siri AI runs on Google Gemini models rather than Apple's own system - that's a significant change from what came before and worth understanding before you commit to the ecosystem.

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