HealthNZ Herald

Taika Waititi directs Breast Cancer Foundation’s shower ad promoting breast checks

Taika Waititi directed a new Breast Cancer Foundation ad featuring a shirtless man doing a breast self-check in the shower, aiming to normalise the conversation.

A shirtless man rubbing his pectorals in the shower, directed by acclaimed Kiwi film-maker Taika Waititi, is the latest move by the Breast Cancer Foundation...

The Long Sip
What happened

The Breast Cancer Foundation enlisted director Taika Waititi to make a shower ad encouraging people to check their breasts.

The detail

Waititi agreed without hesitation, saying breast cancer has affected people close to him including his mother and mother-in-law.

What it means

The ad will screen on TV and in cinemas, with the foundation hoping a light-hearted approach gets more people talking about breast checks.

For you

The ad is a reminder to check your breasts regularly - if you are unsure how, your GP can walk you through what to look for.

Full story at NZ Herald

What readers are saying

YoungGrandma_Lyn
Love that Waititi brought his personal stake to this - both his mum and mother-in-law have dealt with breast cancer. That's the kind of genuine connection that stops people scrolling past. 💙 Makes the whole thing feel less like a tick-box campaign and more like something that actually matters to the person behind it.
normaw44
So the ad runs in cinemas as one of the last ads before the film starts - does that mean it'll reach people who are already settled in their seats, or will half the audience miss it while they're still buying popcorn?
NorthernBeachesEm
A shirtless bloke doing breast checks in the shower is genius casting honestly 💪
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