WorldNewMediaWireThe 36th Hong Kong Book Fair Unveils Annual Theme: 'Cultural Legacy - Joyful Journeys'
Hong Kong Sports and Leisure Expo and World of Snacks to be Held Concurrently in July, Creating a Summer Journey of Culture and Leisure HONG KONG - June 24, 2026 (NEWMEDIAWIRE) - The 36th Hong Kong Book Fair, organised by the Hong Kong Trade Development Council (HKTDC), will be held from 15 to 21 July (Wednesday to Tuesday) at the Hong Kong Convention and Exhibition Centre (HKCEC), running concurrently with the Hong Kong Sports and Leisure Expo and the World of Snacks. As one of the signature summer cultural and leisure events in Hong Kong, the three fairs are estimated to bring together more than 770 exhibitors from nearly 30 countries and regions, offering citizens and tourists a one-stop destination for culture, sports and leisure experiences. This year's Book Fair adopts “Cultural Legacy | Joyful Journeys” as its annual theme, and alongside a series of cultural events, presents “Cultural July • Joyful Summer Reading”. More than 600 cultural events will take place both at the fairground and across the city, inviting the public to explore the world through reading and travel while experiencing cultural heritage, distinctive local traditions and the vibrant creativity of destinations around the globe. Jenny Koo, HKTDC Deputy Executive Director, said: “The Hong Kong Book Fair Cultural Events Advisory Panel selected ‘Cultural Legacy | Joyful Journeys’ as this year’s theme. We hope to inspire readers to explore the heritage and innovation of traditional culture in modern society through reading. Furthermore, we invite everyone to immerse themselves in cultural and eco- tourism, and experience the beauty of culture and nature, broaden their horizons and stimulate their minds along the journey.” Ms Koo added that as the HKTDC celebrates its 60th anniversary this year, HKTDC Chairman Professor Frederick Ma will join Hong Kong artist Jane Lee (pen name: Messy Desk) and more than 100 students on the second day of the Book Fair to create a collaborative artwork depicting Hong Kong’s transformation, documenting the city’s collective memories and promoting cultural inheritance. Readers may learn more about the development milestones of HKTDC from the book written by Jack So, the first Chinese Executive Director and former Chairman of the HKTDC. "World of Art Su Tong, one of the leading ...
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