NewsMedical XpressSun safety ad balancing visuals and messaging gets young people to listen
Research behind the skin cancer prevention campaign "If You Could See UV" has found that evoking fear of ultraviolet (UV) radiation exposure—through a visually striking metaphor—helped motivate young adults to protect their skin. By visualizing UV as something immediate and ever-present, the campaign aimed to prompt young adults to think and feel differently about everyday sun exposure, and to take practical steps to protect themselves.
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