Stella McCartney makes waves with ‘sea life, not sea food’ theme in zero-wool Paris show
LifestyleThe Guardian

Stella McCartney makes waves with ‘sea life, not sea food’ theme in zero-wool Paris show

Stella McCartney showed a wool-free, ocean-themed Paris collection and called out the fashion industry for not doing enough to ensure humane wool sourcing.

Designer showcases wool alternatives and ocean-inspired clothes and says ‘kindness requires real work’ Stella McCartney has been talking about animal rights at fashion week for 30 years. She is usually a lone voice, but the issue is back in the headlines this season. Outcry over the physical restrai

The Long Sip
What happened

Stella McCartney presented her Paris show with no wool on the runway, spotlighting sea life conservation and animal welfare in fashion production.

The detail

McCartney has developed Brewed Protein, a fermented cashmere and wool alternative made with Japanese biotech firm Spiber, used in her collections for a year.

And then

Jennifer Lopez and Juliette Binoche were front row, and McCartney said she polices her entire supply chain herself but should not have to do it alone.

Full story at The Guardian

What readers are saying

Ritbox
The bit about monitoring kindness costing her time and money is the honest bit - she's basically saying she can't scale it without losing control. That's why she's still alone in it after 30 years, not because the alternatives don't exist.
Tam
Does Brewed Protein have the same durability and wash longevity as conventional wool? That's the practical question most people care about. 🍃
Lorryaroo
When she says she shears her alpacas kindly at home, that doesn't necessarily mean the industrial scale can work the same way - but it does show the difference between small-scale and factory operations, which is probably her real point. 🌿
StartupSoph
Fermented protein alternatives... finally seeing some biotech on the runway. 🌊
Shebox
The claim that we are at war with the oceans ignores the reality of sustainable fisheries management that keeps many coastal communities afloat. Avoiding fish entirely is a personal choice, but well-regulated commercial fishing is not the same thing as mindless destruction.
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