HealthBBC Science Focus Magazine'Could be counterproductive': Why too much protein can actually be unhealthy, according to nutrition experts
Nutrition experts say most of us are already eating too much protein, and the high-protein food trend is driven by industry profit rather than any real health need.
We're likely over-consuming the world's most profitable nutrient, and it’s wrecking our waistlines.
Nutrition experts say the global high-protein food boom is a marketing strategy, not a response to a genuine dietary deficiency in the population.
Food companies have quadrupled high-protein products worldwide over the past decade, yet most people, including half of Americans surveyed, are already eating more than enough.
Experts warn that over-consuming protein can be counterproductive to health, so checking your actual daily needs against WHO guidelines is worth doing before buying pricey protein products.
The World Health Organization recommends 0.8g of protein per kg of body weight daily, so an 80kg person needs only about 64g, roughly two chicken breasts worth.
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